Cosmetics Manufacturing Under Your Brand in 10 Days
Full cycle: Russia, UAE and Israel
ABOUT US
Why should you choose us?
Starting from 50 Units
Minimum order quantities with a tailored approach to every order
Marketing
Comprehensive services from turnkey production to promotion
From 10 Days
Fast turnaround times
Formulas
Our in-house cosmetic laboratory can bring any idea to life
Starting from 30,000
Budget to launch your own cosmetics brand
Quality
Trusted by celebrities and leading beauty salons
We offer a full cycle of cosmetics production
Every step from production to marketing:
Package Deals with Up to 50% Savings
Marketplace Solutions «All-Inclusive»
- Product selection based on business type, technical specifications by technologists (up to 5 SKUs)
- Packaging design development
- Product card design
- SEO optimization for product cards
- Full-scale product launch on Wildberries and OZON
- Product storage and shipping (per marketplace requirements) to Wildberries and OZON warehouses (excluding intercity delivery)
- Training for Wildberries and OZON platform management
Business evolution
- Mentorship with the CEO of INIT PROF Holding (4 one-hour online sessions)
- Product selection based on business type, technical specifications by technologists (up to 5 SKUs)
- Packaging design development
- Creation of a one-page website
- Design of commercial proposals / catalogs / product flyers (optional)
- Development of product marketing strategy
Additional options of your choice
Over 90% of clients
continue working with us on a long-term basis
Exclusive benefits for loyal clients
Personalized payment terms
Special discounts and bonuses
Complimentary custom formula development
Our products
Triple your profit by selling products under your own brand
Product case for marketplaces
The client’s request was: "I want to launch on marketplaces quickly and with minimal investment."
We proposed a project involving the release of two products. A preliminary demand analysis identified the best product options that would complement each other, increasing the likelihood of purchasing both items together. The client chose a shampoo and a hair conditioner.
Since the client had no prior experience with marketplaces, we handled the entire supply chain and promotional cycle. We launched on the Wildberries platform, with an initial release of 100 units of each selected product. The products were positioned as providing professional care and total hair structure restoration.
| A batch was agreed upon for the launch | 100 pieces each, with a volume of 250 ml. |
| The cost of the "turnkey" product amounted to | 490 rubles |
| The profit per unit is | 760 rubles |
In addition to the product, we assisted the client in launching on Wildberries, created product listings, crafted SEO descriptions, and launched advertising.
Case study: product for a cosmetologist
A cosmetologist who has been working with us for a long time under the INIT PROFESSIONAL brand approached us with a specific request to create a home-use anti-swelling mask with a cooling effect.
The client provided a mask from a premium brand as a sample. Our specialists used it as a reference, considering its composition and the cosmetologist's preferences, to create an improved product that delivered better results during testing.
| A batch was agreed upon for the launch | 100 pieces each, with a volume of 150 ml. |
| The cost of the "turnkey" product amounted to | 443 rubles |
| The profit per unit is | 737 rubles |
Besides the product, we helped the client with logo and packaging design and shared promotion tips for reaching their clientele.
Case study: product for a beauty master
The client’s request was: "I work with lashes and apply gel-based patches as a compliment to clients. I would like to have my own product to use during procedures and to sell to clients afterward."
We proposed an optimal solution for lash & brow masters: Liquid revitalizing patches. The key benefits of this product for the client’s needs are that the patches do not interfere with the procedure (unlike fabric or hydrogel patches), do not cause puffiness (some clients may experience this during procedures with other patches), and offer maximum cost-efficiency (one 50 ml bottle is enough for more than 50 treatments).
| A batch was agreed upon for the launch | 100 pieces each, with a volume of 50 ml. |
| The cost of the "turnkey" product amounted to | 390 rubles |
| The profit per unit is | 600 rubles |
Besides the product, we assisted the client with logo and packaging design and shared promotion insights for reaching their customer base.
Partnering with us is profitable and quick
Your brand = increased status, higher profits, and other benefits
Beauty salons
- Increased profits through selling your own products
- Enhanced business status and personal brand of the owner
- Unique competitive advantage
- Reduced expenses on consumable materials
Marketplace sellers
- Increased sales profit through low production costs
- No additional expenses on logistics, customs, etc.
- Control over pricing and product range
Bloggers and public figures
- Increased personal status
- Enhanced recognition through personal brand popularity
- Extra profit through sales of private label products
Hospitality and fitness industries
- Additional profit from private label product sales
- Reduced expenses on consumable materials
- Increased brand awareness and business status
Independent cosmetologists and beauty professionals
- Higher average sales per customer through private label products
- Distinct competitive advantage
- Increased expertise and customer loyalty
Online cosmetic stores
- Increased profit through private label sales
- Control over pricing and product range
- Enhanced store recognition through a private brand
International trading and manufacturing holding INIT PROF.
International trading and manufacturing holding INIT PROF.
We know
what to offer you and why you really need it
We will teach
to sell your product qualitatively, at scale, and effectively.
The international holding INIT RPOF has been producing products under its own brands for over 10 years. Among them are the sales leader in the lash & brow industry — VELVET L&B, a newcomer but already popular with consumers — INIT PROFESSIONAL, and other popular brands renowned for their effectiveness and quality from the very first use.
We know every mechanism of building a private label brand—from formula development to market promotion. Partnering with us frees you from major financial investments, lengthy searches for various product manufacturers, logistical challenges, and other critical issues on the path to launching your own products.
Proprietary brands
Countries of product presence
Customers worldwide
We are not only manufacturers but also successful sellers of our own branded cosmetics
We have personally gone through the entire journey from creating a brand "from scratch" to establishing a cosmetics line that is represented on all marketplaces and enjoys steady demand. Among our clients are leading retail chains, clinics, and media personalities.
We know all the secrets of creating your own brand: from production to marketing
Fill out the form and receive a step-by-step guide on «How to Create Your Brand?»
- Which products to choose for your brand
- What needs to be done before launching production
- How certification is conducted and what documents are required for it
- Is it necessary to register a Trademark
- What to do after the product is ready